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What determines online consumers to migrate from PC to Mobile Terminals? -An empirical research on consumers'online channel-migration behaviors

Dingna Tang, Yimin Yang, Ying Yan, Ming Zhou. What determines online consumers to migrate from PC to Mobile Terminals? -An empirical research on consumers'online channel-migration behaviors. In The Thirteenth Wuhan International Conference on E-Business, WHICEB 2014, Wuhan, China, May 31 - June 1, 2014. pages 36, Association for Information Systems, 2014. [doi]

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Dingna Tang

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Yimin Yang

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Ying Yan

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Ming Zhou

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