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Passive or Active: Understanding Consumers' Behavioral Responses to Online Advertising

Jian Tang, Ping Zhang, Philip Fei Wu. Passive or Active: Understanding Consumers' Behavioral Responses to Online Advertising. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 188, 2013. [doi]

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Jian Tang

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Ping Zhang

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Philip Fei Wu

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