Creating Loyalty Towards Magazine Websites: Insights from the Double Jeopardy Phenomenon

Anssi Tarkiainen, Hanna-Kaisa Ellonen, Mart Ots, Lara Stocchi. Creating Loyalty Towards Magazine Websites: Insights from the Double Jeopardy Phenomenon. IJEBR, 10(1):1-14, 2014. [doi]

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