Sahika Burçin Tatar, Irem Eren-Erdogmus. The effect of social media marketing on brand trust and brand loyalty for hotels. J. of IT & Tourism, 16(3):249-263, 2016. [doi]
@article{TatarE16,
title = {The effect of social media marketing on brand trust and brand loyalty for hotels},
author = {Sahika Burçin Tatar and Irem Eren-Erdogmus},
year = {2016},
doi = {10.1007/s40558-015-0048-6},
url = {http://dx.doi.org/10.1007/s40558-015-0048-6},
researchr = {https://researchr.org/publication/TatarE16},
cites = {0},
citedby = {0},
journal = {J. of IT & Tourism},
volume = {16},
number = {3},
pages = {249-263},
}