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Loyalty Due to Others: The Relationships Among Challenge, Interdependence, and Online Gamer Loyalty

Ching-I Teng, Ming-Yi Chen, Yun-Jung Chen, Yi-Jhen Li. Loyalty Due to Others: The Relationships Among Challenge, Interdependence, and Online Gamer Loyalty. J. Computer-Mediated Communication, 17(4):489-500, 2012. [doi]

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