Teng Teng, Huifang Li 0005, Yulin Fang, Lingzhi Shen. Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: an empirical study of WeChat. Internet Research, 32(6):1910-1929, 2022. [doi]
@article{TengLFS22,
title = {Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: an empirical study of WeChat},
author = {Teng Teng and Huifang Li 0005 and Yulin Fang and Lingzhi Shen},
year = {2022},
doi = {10.1108/INTR-04-2021-0268},
url = {https://doi.org/10.1108/INTR-04-2021-0268},
researchr = {https://researchr.org/publication/TengLFS22},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {32},
number = {6},
pages = {1910-1929},
}