Viewing characteristics based personalized ad streaming in an interactive TV environment

Amit Thawani, Srividya Gopalan, V. Sridhar. Viewing characteristics based personalized ad streaming in an interactive TV environment. In 1st IEEE Consumer Communications and Networking Conference, CCNC 2004, Las Vegas, NV, USA, January 5-8, 2004. pages 483-488, IEEE, 2004. [doi]

@inproceedings{ThawaniGS04-0,
  title = {Viewing characteristics based personalized ad streaming in an interactive TV environment},
  author = {Amit Thawani and Srividya Gopalan and V. Sridhar},
  year = {2004},
  doi = {10.1109/CCNC.2004.1286909},
  url = {https://doi.org/10.1109/CCNC.2004.1286909},
  researchr = {https://researchr.org/publication/ThawaniGS04-0},
  cites = {0},
  citedby = {0},
  pages = {483-488},
  booktitle = {1st IEEE Consumer Communications and Networking Conference, CCNC 2004, Las Vegas, NV, USA, January 5-8, 2004},
  publisher = {IEEE},
  isbn = {0-7803-8145-9},
}