Will they take this offer? A machine learning price elasticity model for predicting upselling acceptance of premium airline seating

Saravanan Thirumuruganathan, Noora Al Emadi, Soon-Gyo Jung, Joni Salminen, Dianne Ramirez Robillos, Bernard J. Jansen. Will they take this offer? A machine learning price elasticity model for predicting upselling acceptance of premium airline seating. Information & Management, 60(3):103759, April 2023. [doi]

Authors

Saravanan Thirumuruganathan

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Noora Al Emadi

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Soon-Gyo Jung

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Joni Salminen

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Dianne Ramirez Robillos

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Bernard J. Jansen

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