Michael Thompson. Common pitfalls in customer journey maps. Interactions, 24(1):71-73, 2017. [doi]
@article{Thompson17,
title = {Common pitfalls in customer journey maps},
author = {Michael Thompson},
year = {2017},
url = {http://dl.acm.org/citation.cfm?id=3001753},
researchr = {https://researchr.org/publication/Thompson17},
cites = {0},
citedby = {0},
journal = {Interactions},
volume = {24},
number = {1},
pages = {71-73},
}