Common pitfalls in customer journey maps

Michael Thompson. Common pitfalls in customer journey maps. Interactions, 24(1):71-73, 2017. [doi]

@article{Thompson17,
  title = {Common pitfalls in customer journey maps},
  author = {Michael Thompson},
  year = {2017},
  url = {http://dl.acm.org/citation.cfm?id=3001753},
  researchr = {https://researchr.org/publication/Thompson17},
  cites = {0},
  citedby = {0},
  journal = {Interactions},
  volume = {24},
  number = {1},
  pages = {71-73},
}