Mathupayas Thongmak. Does first impression count? A look at Indiegogo campaigns on the 'Explore All Projects' page. IJEB, 19(2):181-208, 2024. [doi]
@article{Thongmak24-0,
title = {Does first impression count? A look at Indiegogo campaigns on the 'Explore All Projects' page},
author = {Mathupayas Thongmak},
year = {2024},
doi = {10.1504/IJEB.2024.137688},
url = {https://doi.org/10.1504/IJEB.2024.137688},
researchr = {https://researchr.org/publication/Thongmak24-0},
cites = {0},
citedby = {0},
journal = {IJEB},
volume = {19},
number = {2},
pages = {181-208},
}