When Virtual Influencers Succeed: An Explanation of Consumer Control and Sensory Experience

Min Tian, Peng Chen, Sigen Song. When Virtual Influencers Succeed: An Explanation of Consumer Control and Sensory Experience. International Journal of Human-Computer Interaction, 42(10):7650-7665, May 2026. [doi]

Authors

Min Tian

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Peng Chen

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Sigen Song

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