Katja Tiefenbacher, Sebastian Olbrich. Applying Big Data-driven Business Work Schemes to Increase Customer Intimacy. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]
@inproceedings{TiefenbacherO17,
title = {Applying Big Data-driven Business Work Schemes to Increase Customer Intimacy},
author = {Katja Tiefenbacher and Sebastian Olbrich},
year = {2017},
url = {http://aisel.aisnet.org/icis2017/General/Presentations/18},
researchr = {https://researchr.org/publication/TiefenbacherO17},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017},
editor = {Yong Jin Kim and Ritu Agarwal and Jae Kyu Lee},
publisher = {Association for Information Systems},
}