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Individual Sellers' Social Media Participation and Sales Activities in Social Marketplaces: Evidence from a Natural Experiment

Siliang Tong, Yingjie Zhang, Gordon Burtch, Zhijie Lin. Individual Sellers' Social Media Participation and Sales Activities in Social Marketplaces: Evidence from a Natural Experiment. In Joe S. Valacich, Anitesh Barua, Ryan Wright, Atreyi Kankanhalli, Xitong Li, Shaila Miranda, editors, Proceedings of the 42nd International Conference on Information Systems, ICIS 2021, Building Sustainability and Resilience with IS: A Call for Action, Austin, TX, USA, December 12-15, 2021. Association for Information Systems, 2021. [doi]

Authors

Siliang Tong

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Yingjie Zhang

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Gordon Burtch

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Zhijie Lin

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