Increasing the consumer-perceived benefits of a mass-customization experience through sales-configurator capabilities

Alessio Trentin, Elisa Perin, Cipriano Forza. Increasing the consumer-perceived benefits of a mass-customization experience through sales-configurator capabilities. Computers in Industry, 65(4):693-705, 2014. [doi]

Authors

Alessio Trentin

This author has not been identified. Look up 'Alessio Trentin' in Google

Elisa Perin

This author has not been identified. Look up 'Elisa Perin' in Google

Cipriano Forza

This author has not been identified. Look up 'Cipriano Forza' in Google