Jay P. Trivedi. Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement. JECO, 19(3):49-64, 2021. [doi]
@article{Trivedi21,
title = {Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement},
author = {Jay P. Trivedi},
year = {2021},
doi = {10.4018/JECO.2021070104},
url = {https://doi.org/10.4018/JECO.2021070104},
researchr = {https://researchr.org/publication/Trivedi21},
cites = {0},
citedby = {0},
journal = {JECO},
volume = {19},
number = {3},
pages = {49-64},
}