Why Consumers Stay Connected with Branded Applications: The Embeddedness Perspective - researchr publication authors

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Timmy H. Tseng, Crystal T. Lee, Sara H. Hsieh, Wun-Xuan Wu. Why Consumers Stay Connected with Branded Applications: The Embeddedness Perspective. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 50, 2022. [doi]

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