John Turner, Alan Scheller-Wolf, Sridhar Tayur. OR PRACTICE - Scheduling of Dynamic In-Game Advertising. Operations Research, 59(1):1-16, 2011. [doi]
@article{TurnerST11,
title = {OR PRACTICE - Scheduling of Dynamic In-Game Advertising},
author = {John Turner and Alan Scheller-Wolf and Sridhar Tayur},
year = {2011},
doi = {10.1287/opre.1100.0852},
url = {http://dx.doi.org/10.1287/opre.1100.0852},
researchr = {https://researchr.org/publication/TurnerST11},
cites = {0},
citedby = {0},
journal = {Operations Research},
volume = {59},
number = {1},
pages = {1-16},
}