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Does Luxury Fashion Shape Consumers' Perception Differently in the Real World Versus the Metaverse? A Comparative Study on Wearer Evaluation

Hoisoo Um, Eunju Ko, Minjung Cho, Boram Do. Does Luxury Fashion Shape Consumers' Perception Differently in the Real World Versus the Metaverse? A Comparative Study on Wearer Evaluation. International Journal of Human-Computer Interaction, 41(13):8314-8329, July 2025. [doi]

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Hoisoo Um

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Eunju Ko

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Minjung Cho

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Boram Do

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