Consumers rule: How consumer reviews influence perceived trustworthiness of online stores

Sonja Utz, Peter Kerkhof, Joost van den Bos. Consumers rule: How consumer reviews influence perceived trustworthiness of online stores. Electronic Commerce Research and Applications, 11(1):49-58, 2012. [doi]

Authors

Sonja Utz

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Peter Kerkhof

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Joost van den Bos

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