Search Engine Ad Auctions

Hal R. Varian. Search Engine Ad Auctions. In Christos H. Papadimitriou, Shuzhong Zhang, editors, Internet and Network Economics, 4th International Workshop, WINE 2008, Shanghai, China, December 17-20, 2008. Proceedings. Volume 5385 of Lecture Notes in Computer Science, pages 13, Springer, 2008. [doi]

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