Obulesu Varikunta, P. Ramesh, B. Omnamasivaya. Exploring the Influence of Social Media Marketing on Millennials' Purchase Decisions: An Empirical Analysis. JIKM, 25(4), April 2026. [doi]
@article{VarikuntaRO26,
title = {Exploring the Influence of Social Media Marketing on Millennials' Purchase Decisions: An Empirical Analysis},
author = {Obulesu Varikunta and P. Ramesh and B. Omnamasivaya},
year = {2026},
month = {April},
doi = {10.1142/S0219649225501126},
url = {https://doi.org/10.1142/S0219649225501126},
researchr = {https://researchr.org/publication/VarikuntaRO26},
cites = {0},
citedby = {0},
journal = {JIKM},
volume = {25},
number = {4},
}