Media Company Uses Analytics to Schedule Radio Advertisement Spots

Saravanan Venkatachalam, Fion Wong, Emrah Uyar, Stan Ward, Amit Aggarwal. Media Company Uses Analytics to Schedule Radio Advertisement Spots. Interfaces, 45(6):485-500, 2015. [doi]

@article{VenkatachalamWU15,
  title = {Media Company Uses Analytics to Schedule Radio Advertisement Spots},
  author = {Saravanan Venkatachalam and Fion Wong and Emrah Uyar and Stan Ward and Amit Aggarwal},
  year = {2015},
  doi = {10.1287/inte.2015.0825},
  url = {http://dx.doi.org/10.1287/inte.2015.0825},
  researchr = {https://researchr.org/publication/VenkatachalamWU15},
  cites = {0},
  citedby = {0},
  journal = {Interfaces},
  volume = {45},
  number = {6},
  pages = {485-500},
}