Sriram Venkataraman, Stefan Stremersch. The Debate on Influencing Doctors Decisions: Are Drug Characteristics the Missing Link?. Management Science, 53(11):1688-1701, 2007. [doi]
@article{VenkataramanS07-0,
title = {The Debate on Influencing Doctors Decisions: Are Drug Characteristics the Missing Link?},
author = {Sriram Venkataraman and Stefan Stremersch},
year = {2007},
doi = {10.1287/mnsc.1070.0718},
url = {http://dx.doi.org/10.1287/mnsc.1070.0718},
researchr = {https://researchr.org/publication/VenkataramanS07-0},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {53},
number = {11},
pages = {1688-1701},
}