Viswanath Venkatesh. Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation. MIS Quarterly, 23(2):239-260, 1999. [doi]
@article{Venkatesh99,
title = {Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation},
author = {Viswanath Venkatesh},
year = {1999},
url = {http://www.misq.org/archivist/vol/no23/issue2/vol23n2art5.html},
researchr = {https://researchr.org/publication/Venkatesh99},
cites = {0},
citedby = {0},
journal = {MIS Quarterly},
volume = {23},
number = {2},
pages = {239-260},
}