Wander Venturini, Óscar González-Benito. CRM Technological Solutions: An Approach Of The Critical Success Factors In The Implementation Process. In Angeliki Poulymenakou, Nancy Pouloudi, Katerina Pramatari, editors, The 4th Mediterranean Conference on Information Systems, MCIS 2009, Athens University of Economics and Business, AUEB, Athens, Greece, 25-27 September 2009. pages 24, Athens University of Economics and Business / AISeL, 2009. [doi]
@inproceedings{VenturiniG09,
title = {CRM Technological Solutions: An Approach Of The Critical Success Factors In The Implementation Process},
author = {Wander Venturini and Óscar González-Benito},
year = {2009},
url = {http://aisel.aisnet.org/mcis2009/24},
researchr = {https://researchr.org/publication/VenturiniG09},
cites = {0},
citedby = {0},
pages = {24},
booktitle = {The 4th Mediterranean Conference on Information Systems, MCIS 2009, Athens University of Economics and Business, AUEB, Athens, Greece, 25-27 September 2009},
editor = {Angeliki Poulymenakou and Nancy Pouloudi and Katerina Pramatari},
publisher = {Athens University of Economics and Business / AISeL},
isbn = {978-990-98566-7-6},
}