Peter C. Verhoef, Bas Donkers. Predicting customer potential value an application in the insurance industry. Decision Support Systems, 32(2):189-199, 2001. [doi]
@article{VerhoefD01,
title = {Predicting customer potential value an application in the insurance industry},
author = {Peter C. Verhoef and Bas Donkers},
year = {2001},
doi = {10.1016/S0167-9236(01)00110-5},
url = {http://dx.doi.org/10.1016/S0167-9236(01)00110-5},
tags = {C++},
researchr = {https://researchr.org/publication/VerhoefD01},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {32},
number = {2},
pages = {189-199},
}