Alina Vinkovska, Arnold Kiv, Tatyana Koycheva, Liliia Bodnar, Ivan Donchev. Modeling the Economic Efficiency of Advertising. In Arnold Kiv, Serhiy Semerikov, Vladimir N. Soloviev, Liubov Kibalnyk, Hanna Danylchuk, Andriy Matviychuk, editors, Proceedings of the Selected Papers of the 8th International Conference on Monitoring, Modeling & Management of Emergent Economy, M3E2-EEMLPEED 2019, Odessa, Ukraine, May 22-24, 2019. Volume 2422 of CEUR Workshop Proceedings, pages 274-283, CEUR-WS.org, 2019. [doi]
@inproceedings{VinkovskaKKBD19,
title = {Modeling the Economic Efficiency of Advertising},
author = {Alina Vinkovska and Arnold Kiv and Tatyana Koycheva and Liliia Bodnar and Ivan Donchev},
year = {2019},
url = {http://ceur-ws.org/Vol-2422/paper22.pdf},
researchr = {https://researchr.org/publication/VinkovskaKKBD19},
cites = {0},
citedby = {0},
pages = {274-283},
booktitle = {Proceedings of the Selected Papers of the 8th International Conference on Monitoring, Modeling & Management of Emergent Economy, M3E2-EEMLPEED 2019, Odessa, Ukraine, May 22-24, 2019},
editor = {Arnold Kiv and Serhiy Semerikov and Vladimir N. Soloviev and Liubov Kibalnyk and Hanna Danylchuk and Andriy Matviychuk},
volume = {2422},
series = {CEUR Workshop Proceedings},
publisher = {CEUR-WS.org},
}