Points for Posts and Badges to Brand Advocates: The Role of Gamification in Consumer Brand Engagement - researchr publication authors

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Elena Vitkauskaite, Rimantas Gatautis. Points for Posts and Badges to Brand Advocates: The Role of Gamification in Consumer Brand Engagement. In 51st Hawaii International Conference on System Sciences, HICSS 2018, Hilton Waikoloa Village, Hawaii, USA, January 3-6, 2018. pages 1-10, AIS Electronic Library (AISeL), 2018. [doi]

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