Natalie Jane de Vries, Pablo Moscato. Consumer Behaviour and Marketing Fundamentals for Business Data Analytics. In Pablo Moscato, Natalie Jane de Vries, editors, Business and Consumer Analytics: New Ideas. pages 119-162, Springer, 2019. [doi]
@incollection{VriesM19,
title = {Consumer Behaviour and Marketing Fundamentals for Business Data Analytics},
author = {Natalie Jane de Vries and Pablo Moscato},
year = {2019},
doi = {10.1007/978-3-030-06222-4_2},
url = {https://doi.org/10.1007/978-3-030-06222-4_2},
researchr = {https://researchr.org/publication/VriesM19},
cites = {0},
citedby = {0},
pages = {119-162},
booktitle = {Business and Consumer Analytics: New Ideas},
editor = {Pablo Moscato and Natalie Jane de Vries},
publisher = {Springer},
isbn = {978-3-030-06222-4},
}