Ji Wu, Liqiang Huang, Leon Zhao, Zhongsheng Hua. Effect of Online Brand Community on Customer Behavior Exploration: Reconciling Mixed Findings via Regulatory Focus Theory. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]
@inproceedings{WUHZH14, title = {Effect of Online Brand Community on Customer Behavior Exploration: Reconciling Mixed Findings via Regulatory Focus Theory}, author = {Ji Wu and Liqiang Huang and Leon Zhao and Zhongsheng Hua}, year = {2014}, url = {http://aisel.aisnet.org/icis2014/proceedings/EconomicsandValue/15}, researchr = {https://researchr.org/publication/WUHZH14}, cites = {0}, citedby = {0}, booktitle = {Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014}, editor = {Michael D. Myers and Detmar W. Straub}, publisher = {Association for Information Systems}, isbn = {978-0-615-15788-7}, }