David W. Wallace, Jean L. Johnson, U. N. Umesh. Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities. Decision Sciences, 40(4):869-900, 2009. [doi]
@article{WallaceJU09,
title = {Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities},
author = {David W. Wallace and Jean L. Johnson and U. N. Umesh},
year = {2009},
doi = {10.1111/j.1540-5915.2009.00254.x},
url = {http://dx.doi.org/10.1111/j.1540-5915.2009.00254.x},
researchr = {https://researchr.org/publication/WallaceJU09},
cites = {0},
citedby = {0},
journal = {Decision Sciences},
volume = {40},
number = {4},
pages = {869-900},
}