Measuring the Impact and Perception of Acceptable Advertisements

Robert J. Walls, Eric D. Kilmer, Nathaniel Lageman, Patrick Drew McDaniel. Measuring the Impact and Perception of Acceptable Advertisements. In Kenjiro Cho, Kensuke Fukuda, Vivek S. Pai, Neil Spring, editors, Proceedings of the 2015 ACM Internet Measurement Conference, IMC 2015, Tokyo, Japan, October 28-30, 2015. pages 107-120, ACM, 2015. [doi]

@inproceedings{WallsKLM15,
  title = {Measuring the Impact and Perception of Acceptable Advertisements},
  author = {Robert J. Walls and Eric D. Kilmer and Nathaniel Lageman and Patrick Drew McDaniel},
  year = {2015},
  doi = {10.1145/2815675.2815703},
  url = {http://doi.acm.org/10.1145/2815675.2815703},
  researchr = {https://researchr.org/publication/WallsKLM15},
  cites = {0},
  citedby = {0},
  pages = {107-120},
  booktitle = {Proceedings of the 2015 ACM Internet Measurement Conference, IMC 2015, Tokyo, Japan, October 28-30, 2015},
  editor = {Kenjiro Cho and Kensuke Fukuda and Vivek S. Pai and Neil Spring},
  publisher = {ACM},
  isbn = {978-1-4503-3848-6},
}