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Research on the Influencing Factors of Enterprise Wechat Official Accounts Marketing Effectiveness

Jiangping Wan, Ke Cheng. Research on the Influencing Factors of Enterprise Wechat Official Accounts Marketing Effectiveness. In The 18th Wuhan International Conference on E-Business, WHICEB 2019, Wuhan, China, May 24-26, 2019. pages 38, Association for Information Systems, 2019. [doi]

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Jiangping Wan

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Ke Cheng

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