Effectiveness of Personalization Techniques on Marketing Activities

Jyun-Cheng Wang. Effectiveness of Personalization Techniques on Marketing Activities. In The Fourth Pacific Asia Conference on Information Systems, PACIS 2000, Hong Kong, China, June 1-3, 2000. pages 66, AISeL, 2000. [doi]

@inproceedings{Wang00-8,
  title = {Effectiveness of Personalization Techniques on Marketing Activities},
  author = {Jyun-Cheng Wang},
  year = {2000},
  url = {http://aisel.aisnet.org/pacis2000/66},
  researchr = {https://researchr.org/publication/Wang00-8},
  cites = {0},
  citedby = {0},
  pages = {66},
  booktitle = {The Fourth Pacific Asia Conference on Information Systems, PACIS 2000, Hong Kong, China, June 1-3, 2000},
  publisher = {AISeL},
}