A Study on CRM Implementation in Chinese Commercial Banks

Shu-Ying Wang. A Study on CRM Implementation in Chinese Commercial Banks. In 12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013. pages 65, Association for Information Systems, 2013. [doi]

@inproceedings{Wang13a-28,
  title = {A Study on CRM Implementation in Chinese Commercial Banks},
  author = {Shu-Ying Wang},
  year = {2013},
  url = {http://aisel.aisnet.org/whiceb2013/65},
  researchr = {https://researchr.org/publication/Wang13a-28},
  cites = {0},
  citedby = {0},
  pages = {65},
  booktitle = {12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013},
  publisher = {Association for Information Systems},
}