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Ruxian Wang. When Prospect Theory Meets Consumer Choice Models: Assortment and Pricing Management with Reference Prices. Manufacturing & Service Operations Management, 20(3):583-600, 2018. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Anticipated Wait and Its Effects on Consumer Choice, Pricing, and Assortment ManagementRuxian Wang, Chenxu Ke, Zifeng Zhao. msom, 26(3):1082-1101, 2024. [doi] The Impact of Consumer Search Cost on Assortment Planning and PricingRuxian Wang, Özge Sahin. mansci, 64(8):3649-3666, 2018. [doi]
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