A note on search based forecasting of ad volume in contextual advertising

Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Vanja Josifovski. A note on search based forecasting of ad volume in contextual advertising. In James G. Shanahan, Sihem Amer-Yahia, Ioana Manolescu, Yi Zhang, David A. Evans, Aleksander Kolcz, Key-Sun Choi, Abdur Chowdhury, editors, Proceedings of the 17th ACM Conference on Information and Knowledge Management, CIKM 2008, Napa Valley, California, USA, October 26-30, 2008. pages 1343-1344, ACM, 2008. [doi]

Authors

Xuerui Wang

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Andrei Z. Broder

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Marcus Fontoura

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Vanja Josifovski

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