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The moderating role of utilitarian/hedonic user motivation on user behaviour towards web 2.0 applications

Chen-Ya Wang, Seng-cho Timothy Chou, Hsia-Ching Chang. The moderating role of utilitarian/hedonic user motivation on user behaviour towards web 2.0 applications. In Susan Newell, Edgar A. Whitley, Nancy Pouloudi, Jonathan Wareham, Lars Mathiassen, editors, 17th European Conference on Information Systems, ECIS 2009, Verona, Italy, 2009. pages 1430-1441, 2009. [doi]

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Chen-Ya Wang

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Seng-cho Timothy Chou

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Hsia-Ching Chang

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