Acceptance and Willingness to Pay for Mobile TV Apps

Chen-Ya Wang, Hsia-Ching Chang, Seng-cho Timothy Chou, Fung-Fei Chen. Acceptance and Willingness to Pay for Mobile TV Apps. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 260, 2013. [doi]

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