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Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example

Shaofeng Wang, José P. Esperança, Qiao Wu. Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example. International Journal of Human-Computer Interaction, 39(15):3071-3083, September 2023. [doi]

Authors

Shaofeng Wang

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José P. Esperança

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Qiao Wu

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