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The structural equation analysis of perceived product innovativeness upon brand loyalty based on the computation of reliability and validity analysis

Baoli Wang, Yubi Gao, Zhenxing Su, Jing Li. The structural equation analysis of perceived product innovativeness upon brand loyalty based on the computation of reliability and validity analysis. Cluster Computing, 22(Supplement):10207-10217, 2019. [doi]

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Baoli Wang

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Yubi Gao

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Zhenxing Su

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Jing Li

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