Digital influencers, social power and consumer engagement in social commerce

Panpan Wang, Qian Huang. Digital influencers, social power and consumer engagement in social commerce. Internet Research, 33(1):178-207, 2023. [doi]

@article{WangH23-11,
  title = {Digital influencers, social power and consumer engagement in social commerce},
  author = {Panpan Wang and Qian Huang},
  year = {2023},
  doi = {10.1108/INTR-08-2020-0467},
  url = {https://doi.org/10.1108/INTR-08-2020-0467},
  researchr = {https://researchr.org/publication/WangH23-11},
  cites = {0},
  citedby = {0},
  journal = {Internet Research},
  volume = {33},
  number = {1},
  pages = {178-207},
}