Examining the role of information technology in cultivating firms' dynamic marketing capabilities

Eric T. G. Wang, Han-fen Hu, Paul Jen-Hwa Hu. Examining the role of information technology in cultivating firms' dynamic marketing capabilities. Information & Management, 50(6):336-343, 2013. [doi]

Authors

Eric T. G. Wang

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Han-fen Hu

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Paul Jen-Hwa Hu

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