Dongyi Wang, Xin (Robert) Luo, Ying Hua, Jose Benitez 0001. Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce. Decision Support Systems, 158:113801, 2022. [doi]
@article{WangLHB22,
title = {Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce},
author = {Dongyi Wang and Xin (Robert) Luo and Ying Hua and Jose Benitez 0001},
year = {2022},
doi = {10.1016/j.dss.2022.113801},
url = {https://doi.org/10.1016/j.dss.2022.113801},
researchr = {https://researchr.org/publication/WangLHB22},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {158},
pages = {113801},
}