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Pengyuan Wang, Yechao Liu, Marsha Meytlis, Han-Yun Tsao, Jian Yang, Pei Huang. An efficient framework for online advertising effectiveness measurement and comparison. In Ben Carterette, Fernando Diaz, Carlos Castillo, Donald Metzler, editors, Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014. pages 163-172, ACM, 2014. [doi]

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