Liming Wang, Yanni Liu, Jicheng Wu. An empirical examination of location-based mobile advertising effectiveness from value perspective. IJWMC, 12(2):198-206, 2017. [doi]
@article{WangLW17-6,
title = {An empirical examination of location-based mobile advertising effectiveness from value perspective},
author = {Liming Wang and Yanni Liu and Jicheng Wu},
year = {2017},
doi = {10.1504/IJWMC.2017.10004968},
url = {https://doi.org/10.1504/IJWMC.2017.10004968},
researchr = {https://researchr.org/publication/WangLW17-6},
cites = {0},
citedby = {0},
journal = {IJWMC},
volume = {12},
number = {2},
pages = {198-206},
}