Adwords management for third-parties in SEM: An optimisation model and the potential of Twitter - researchr publication authors

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Dong Wang, Zhenyu Li, Gaogang Xie, Mohamed Ali Kâafar, Kavé Salamatian. Adwords management for third-parties in SEM: An optimisation model and the potential of Twitter. In 35th Annual IEEE International Conference on Computer Communications, INFOCOM 2016, San Francisco, CA, USA, April 10-14, 2016. pages 1-9, IEEE, 2016. [doi]

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