Yonggui Wang, Shuang (Sara) Ma, Dahui Li. Customer participation in virtual brand communities: The self-construal perspective. Information & Management, 52(5):577-587, 2015. [doi]
@article{WangML15-1,
title = {Customer participation in virtual brand communities: The self-construal perspective},
author = {Yonggui Wang and Shuang (Sara) Ma and Dahui Li},
year = {2015},
doi = {10.1016/j.im.2015.04.003},
url = {http://dx.doi.org/10.1016/j.im.2015.04.003},
researchr = {https://researchr.org/publication/WangML15-1},
cites = {0},
citedby = {0},
journal = {Information & Management},
volume = {52},
number = {5},
pages = {577-587},
}