Strategic Swaying: How Startups Grow Digital Platforms

Gongtai Wang, Joe Nandhakumar. Strategic Swaying: How Startups Grow Digital Platforms. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]

Authors

Gongtai Wang

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Joe Nandhakumar

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