Electronic word-of-mouth: a systematic perspective and multilevel analysis

Xiaorong Wang, Lifang Peng, Xin (Robert) Luo. Electronic word-of-mouth: a systematic perspective and multilevel analysis. In Toru Ishida, Norman M. Sadeh, Jae Kyu Lee, Federico Casalegno, Wooju Kim, Sohyeong Kim, Sung-Byung Yang, editors, Proceedings of the 18th Annual International Conference on Electronic Commerce - e-Commerce in Smart connected World, ICEC '16, Suwon, Republic of Korea, August 17-19, 2016. ACM, 2016. [doi]

Authors

Xiaorong Wang

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Lifang Peng

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Xin (Robert) Luo

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